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 Social media marketing is a relatively new method of marketing that almost every business is aware of, if not currently utilizing in some form or another. The global obsession with social media, or social networking as it's often known, may be easily likened to the Internet revolution craze of the 1990s. According to Mangold and Faulds (2009), this marketing medium differs from traditional communication channels in terms of reach, frequency, and immediacy, with user-generated content being the most noticeable distinction. While social media has its advantages, it is critical for businesses to be conscious of their own social media tactics. One blunder could have a negative impact on brand image and performance. An in-depth research conducted by BusinessWeek (2009), for example, analyses social media hype and the negative effects it may have on a firm. For example, consider the risks that social media marketing may bring if employees spend their time on social networking sites rather than on productive duties that benefit the organization. It also warns of mistakes that could have a significant negative impact on the firm. For a social media plan to be effective, communication must be two-way and client feedback must be respected. Similarly, integrating social media marketing into the broader web marketing plan and sharing material with consumers via a social media-friendly 'pressroom' is critical. Effective teamwork and the provision of valuable content are critical factors in determining the success of a social media marketing plan.

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